Tag Archives: MS Dynamics

Why LinkedIn was bought by Microsoft


microsoft-linkedinMicrosoftand LinkedIn sure have a lot of synergies.

Let me put forth some of the ways MS can leverage LinkedIn

1. Business Intelligence- MS can use LinkedIn’s rich 433 million data (although only 105 million are actual active users) for its’ CRM viz. MS Dynamics. A Dynamics user can now pull up LinkedIn information of his customers on the fly.

2. Microsoft products integration – It has 1.2 billion MS Office users.

a) LinkedIn profiles can now be integrated in MS Outlook email client. The next time you are emailing some one, you would be briefed shortly about the person’s professional profile. No need to lookup the person separately on LinkedIn.

b) LinkedIn news feed can now show articles based on the project you are working on; since you are connected to MS Office suite ( Word, Excel, Powerpoint, Project) or Office 365

c) MS Office can suggest an industry expert to connect with via LinkedIn to help with a task you are currently working on or suggest to enroll you for a Lynda online training course (Lynda was with LinkedIn).

Needless to say, through this acquisition new opportunities will be created for monetization through individual and organization subscriptions and targeted advertising as well