A little parcel of happiness


Street Kids

A Study found that two thirds of the world’s hungry live in just seven countries: Bangladesh, China, the Democratic Republic of the Congo (DRC), Ethiopia, India, Indonesia and Pakistan. In India, 210 million people ( 18% of the total population) are undernourished.

“You can find Calcutta anywhere in the world. You only need two eyes to see. Everywhere in the world there are people that are not loved, people that are not wanted nor desired, people that no one will help, people that are pushed away or forgotten. And this is the greatest poverty. “  – Mother Teresa

Our planet produces enough food to feed its more than 960 million undernourished people. The basic cause of global hunger is not underproduction; it is a production and distribution system that treats food as a commodity rather than a human right.

Coming back, Had a family dinner in a good restaurant yesterday. Of course we had a special reason to celebrate@!

In our enthusiasm ,we ordered more than we could eat….. everybody was full to their hearts content.

Settled the bill. excess food…???? somebody said ..hey get it parceled for Tommy at home ( cliched name for a dog, isnt it? but that’s the way it is!)

So we take the parceled dog food,jump in to the car and drive away.

5 mins and we are the traffic signal. arrgh…this signal is taking a lifetime.

Just then, I look to the left on the road side to find… street children everywhere — at every intersection, in every railway station, every tourist spot — 18 million in total across the country.

We now clearly see the  scruffy kids who beg, steal, shine shoes and smear car windows in an effort to make a few rupees.

And then the realization dawns upon me- how lucky i am – to live, to eat, to stay with people i love and people who love me back.

We can all make change, no matter how young, overwhelmed, busy, or broke we might be. Sure, we can’t all go out an start our own orphanages right now — but for starters, we can do small things like this. Like donating your old school dress, shoes, clothes you find you won’t be wearing anyway, food if possible.

Doing simple acts of kindness not only makes you feel all warm and fuzzy, it helps others to feel worthy. It also motivates them to want to pay it forward.

So when are you giving some one a little parcel of happiness ?

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A Thousand Splendid Suns


1000splendind suns

The title of the novel is taken from a line from a seventeenth-century poem called “Kabul,” written by the Persian poet Saib-e-Tabrizi

One could not count the moons that shimmer on her roofs,

Or the thousand splendid suns that hide behind her walls.

Laila’s father  quotes these lines as the family is about to leave the war-wracked city of Kabul to another land. Through the imagery of suns and moons, the lines evoke a feeling of timelessness and a connection to the mythology of ancient Persia, as well as a heavenly beauty that stands in poignant contrast with the rubble and blood of the city at war.

The moons and suns may be interpreted as the citizens of Kabul, with the male head of each household represented by a shimmering moon on its roof.

The reference to “a thousand splendid suns that hide behind her walls” likely refers to the women of Kabul, glowing beauties cloistered in hearth and home, tantalizingly hidden from the outside world but nonetheless providing vital life-giving warmth to Afghan society. The powerful image of women as “splendid suns” ties in with the author’s theme of women’s strength and importance to the  Afghan society.

 

Review: Papillon


https://i2.wp.com/upload.wikimedia.org/wikipedia/en/thumb/8/85/PapillonBook.jpg/200px-PapillonBook.jpg

In the book, there’s a  funny quote from a Minister in France in the early 1970’s who said “The present hopeless moral decline of France is due to the wearing of miniskirts and to the reading of Papillon ”

How could there be a song in the mind of a convict. Perhaps that’s what moved me when I read Shantaram and the same journey continues here. The book is about the adventurous journey taken by a person named ‘Henrie Charriere’ who is convicted by law to escape the high walls of the prison and higher walls of mental barrier. Truly a journey taken to test man’s endurance beyond any sizable ground even covered by men of extra-ordinary. The essence of the book is the power of finding light in the depth of the deepest shadows. There is a lot of goodwill in the place we call prison alias gutter.

Henrie Charriere, the author, in his autobiography speaks of the journey since he was convicted till he wins over his freedom. There are several notable points in the book. Something that everyone needs to note, is that you grow with, not as an individual but as a group. There are ethics and morals that are being fallowed in the murk of prison. However the biggest value that it adds is that there are only physical chains that can be wound around you but mentally you are the master of your will. Something that we get to know is that ‘what the mind desires is what the body conceives’.

The book is written with overdoes of positive attitude and more with vigor and zeal and pace that you just don’t let the book down just as the book never lets you down. When you are let down in life, grab it, it will do you a lot more than just good.

Mahindra Verito : Are you a Verito Man?


One advertisement that caught my eye recently on TV is ‘ Mahindra Vertio’ advt.

Mahindra & Mahindra (Mahindra) is now ready to go to town with its entry level sedan, Verito. It has launched an ad campaign for the face-lifted version of the erstwhile Logan( which was perceived by customers as a fleet owners car). The new campaign for the Verito depicts the characteristics of its likely owner.

But surprisingly, the new ad campaign does not talk about the car’s features at all. Rather, it attempts to paint the ‘Verito Man’ in bold strokes with an eye on stoking the aspirations of its viewers. However, it is not the lifestyle of the Verito owner that is portrayed; his reaction to road rage is used to convey the DNA of the Verito Man. The ad, featuring Bollywood (successful?) actor Jimmy Shergill, shows the protagonist shutting up a bunch of rowdy youngsters, impatiently honking away in a car-park exit queue, not by using force but by his chutzpah. In second phase, The Verito Man tries to shut up rowdy youngsters who have parked in the middle of the road saying. ” Tum Dayal Babu ke bete ho na”? . To which the surprised youngster says, ” Koun dayal babu” ?. The Verito Man very smartly points out to the road sign bearing the Road name ” Dayal Babu Road”. In the other words, he avoided using the more popular and direct way of asking whether the road belonged to their father . ( There you go Verito man!)

I think the advertiser’s here are driving across the point that a Vertio aspirant has to be a person who would be evolved enough to not lose his calm but at the same time know how to get his own back.

The punchline, ‘Grow up to Verito’ is expected to trigger aspiration.

It works at two levels.

One, it asks viewers to behave sensibly like the Verito Man, at least on the road.

Number two is of-course coax the hatchback owners to upgrade to a sedan.

Now, some +ve s and -ves about the TVC.

A punch line out of “Kaante” the Tagline slightly twisted from Raymonds – “The Verito man”. The originality of this advt could be doubted, but nevertheless the execution and final product has come out good.  Jimmy shergil looks good, but that could be the only good thing about this advt.

+ves..

1. It depicts a real life situation which we encounter on the roads everyday and the way the situation is handled is a mature way of dealing with it.

2.M&M has created a campaign aimed to build awareness towards road etiquette and responsible motoring, with the Verito as the central theme. According to them, Verito being a sensible, honest and dependable car embodies these very virtues. Through this, M& M aims at getting people to sit back, think, and if required, change their behavior on the roads. The whole campaign aims at driving a positive change amongst the Target segment.

-ves..

1. The car looks lovely , but it is NOT SHOWN  from different angles in the advertisement. Wanting to be a Verito Man is OK, but you need to have a closer look at the product you are going to buy, isn’t it?

2. Since it is promoted as the Man’s car, women may shy away from buying the Verito.

Watch the commercial here and be a VERITO MAN ( women in case you are one)

The 50 jargons of corporate life!


This post talks about the various jargons which we use in our day to day / office life , whether knowingly or unknowingly. It  tries to give some business/management gyaan.Wonder how the essence of what is said below could be explained to people, if it were not for these jargons.

The question is why does a company do business?

‘At the end of the day’, it’s money that matters right? A business happens when it is a ‘win-win’ situation for both the parties.

Business is often decided on what each partner ‘brings to the table’ and what ‘core competencies’ both have to offer. So when the ‘C-level’ executives of both companies agree to ‘buy-in’, they have basically ‘sealed the deal’.

Now, the question remains of the ‘business model’. It so happens that now the guys below the ‘C-level’, ‘circle up’ to have some ‘facetime’ (it’s time and not book!) with each other. Here, a detailed ‘high level’ meeting takes place to discuss the ‘functionality’ in ‘granularity’, so that the ‘end to end  features’ and the best ‘value proposition’ can be offered to the ‘end customers’

There could also be a ‘paradigm shift’ in the way the companies operate. They could offer part of services or offer customers ‘solutions’ to their business problems or even go for ‘turnkey solutions’ (trunkeY or even Turkey  for some)

 You see ,this entire ‘ecosystem’ comprising of consumers, partners, innocent bystanders, and, increasingly, competitors is  a complex one. The idea is to be at the ‘center of your ecosystem’, so integral to its operations that the actions of all other participants seem to benefit you as much as them to remain ahead in this competitive ‘space’

And so, there is a need to build a ‘Centre of excellence’ ( NO Centre’s of failures, this time round!) to be and remain the ‘best in the breed’.

 The ‘center of excellence’ will have ‘resources’ working on ‘mission critical’ projects. It’s essential that a ‘critical path’ is followed and the team ‘dialogues’ with each other either ‘online’ or ‘offline’. Wherever and whenever required the resources shall ‘touch base’ with their colleagues.

They will need to plan their ‘tasks’ well lest they run out of ‘bandwidth’, or physical, mental or emotional capacity.

The requirements need to be ‘disambiguated’ and ‘drilled down’ to have a clear understanding. Remember, a ‘30,000 feet view’ or a ‘helicopter view’ or a ‘bird’s  eye’ view is not always sufficient!

‘Resources’ will need to ‘peel the onions’ carefully and NOT compare ‘oranges with apples‘.. Always remember, Apples are to be compared to Apples, and oranges to oranges and so on and so forth. They shall be required to be ‘proactive’ and ‘leverage’ their ‘learning’s.

 

This will help the company ‘ramp up’ production and increase their ‘reach out’.

For this one, old telecom services ads are to be blamed that encouraged folks to “reach out and touch someone.” Obviously, the ‘resources’ can’t actually reach out and TOUCH anyone due to the organisation’s stringent sexual-harassment policy. But they can “reach out” (but, again, no touching) to a co-worker for information, support, or to start one of those crucial conversations.  

‘Going ahead’, the organisation needs to get in to the ‘driver’ seat to be an ‘enabler’ of an ‘robust’ ‘world class’ constitution. Naturally, to achieve all this ‘Best practices’ are to be followed.

Now, take a wild guess, how many of these jargons you have heard or used in your life. if  you haven’;t hurry up!  because  YOLO!         

                                                                                 

Must Read: Heart wrenching story…


Now that all of you saw Satyameva Jayate and are SUDDENLY inspired to work for the betterment of the society, please do read and share this heart touching story:

A seven-year-old boy was at the center of a Pune courtroom drama yesterday when he challenged a court ruling over who should have custody of him. The boy has a history of being beaten by his parents and the judge initially awarded custody to his aunt, in keeping with child custody law and regulations requiring that family unity be maintained to the degree possible. The boy surprised the court when he proclaimed that his aunt beat him more than his parents and he adamantly refused to live with her. When the judge then suggested that he live with his grandparents, the boy cried out that they also beat him. After considering the remainder of the immediate family and learning that domestic violence was apparently a way of life among them, the judge took the unprecedented step of allowing the boy to propose who should have custody of him.

After two recesses to check legal references and confer with child welfare officials, the judge granted temporary custody to the Pune Warriors India, whom the boy firmly believes are not capable of beating anyone 😀

Funny Advertisements, no?


Boss, what’s with these Advertisements?

You jus’t cant escape these ads.Can you? I tell you they are everywhere!

Now, I won’t say anything if they even make an iota of sense. But No! These advertising guys won’t listen and keep on bombarding this stuff showcasing their intelligence.

i have now decided to accept them as an integral part of my life just like Indians have accepted democracy and indian cricket fans  -failure of the indian cricket team!

Why can’t these hi fi MBA guys sitting in their AC cabins create some good advts yaar ? or advts that make some sense?

Now let me showcase some gems here so that you can understand what i am talking about.

First advt that gets to my nerves is the Fairness advt for Men. ‘Hi Handsome, Hi Handsome’. The Emami fairness cream for men is so dumb (why go to a girl’s hostel to get the girlie cream; why not buy it from the market?)

And apna SRK comes at last and says’ Fairness cream, ‘Mardo’ ke liye’. Ha Ha since when men wanted to become fair. i have always heard of tall DARK & handsome.

I won’t talk about SRK yaar. He is the one who was bathing with rose petals in a bath tub and the actress were sitting surrounding him.Hilarious!

Whenever someone talks about bad & filthy advts, i can’t stop myself from remembering the toilet cleaner ads by Aman Verma / Hussein ….the ads have close shots of toilets and are aired at prime time which make my meals tough…aiiyoo. why don’t these actors and producers play this advts on repeat and have their lunch? Let them also enjoy, no?

And the Height is the latest Domex advertisement which shows a lady wearing a white coat (suggesting that she is a doctor) visiting her neighbour’s house and after cleaning the toilet with Domex – touching the inside of the commode with her right hand  and then giving a hi five to a kid (to prove how effectively Domex cleans the toilet). Eeeks!!

Then another Advt is of JK Cement. Now i was expecting to see  any under construction building or building material, but  NO!  You just get to ogle at  at a model in the Red swimsuit coming out of the fake sea.. It says “naam hai , vishwaas hai, J K Laxmi Cement “.Boss, A red bikini clad girl emerging out of water has literally no connect with the product and is absurd( Not that i am complaining, hehe)

Then going ahead, I can’t bear Samsung Refrigerator Ad even for a nanosecond in which 2 Priyanka Chopras are arguing with each other. One is dressed as Ice-cream and another as Green Vegetable (seriously). Sooo Stupid.

The Nissan Sunny. Sounds more like a Faaaaart than a Caaaaaaaar when the guy in the lift says. its such a baaaaad Ad!!

Then the DEO advts take the cake..Take for example AXE. What you are saying man? If the man puts the deodorant and goes means all the girls will drop their clothes and run behind him is it? What nonsense concept is this yaar? Have you seen this happen anywhere in this world? Then how you expect it to happen in a conservative and traditional and deeply cultured country like India, I don’t understand. Ridiculous fellow.

I am so sick of these advts . And I feel its a degradation of women. They are portrayed as ***-starved creatures (yes creatures not humans) with that deo as trigger.

How much story you are telling? Some girls will come out of the sea, some girls will fall from the sky and some girls even come and bite the men is it? Best is, you are telling ki if I put the deodorant means even neighbour girl will take off her dress in the smell. Bloody, if I put that deodorant means, even I myself cannot smell it after 10 seconds, where will neighbour girl smell it?

Also, there is no neighbour girl concept in this world. That you know? Has there ever been a single eligible neighbour girl living next door to a single eligible neighbour guy? Whose ears you are trying to keep flowers?

But still, men are trying only. Just in case. Who wants to miss the opportunity yaar?

Hello ladies, you too. Don’t just laugh at men for this. How many times you are believing the ad and putting the Clearasil and Fair and Lovely and all the other one million items on your skin and hair? Has anything changed even one bit? No!

Worst ad that gives competition to the others above is Idea 3G . As if people have nothing better to do during power cuts. I mean when first thing you do is find a candle. I feel it is cheaper than those deo ads .6-7 years back I asked my colleague (from UP) why population is so high in UP. He gave some funny answer similar to AB in idea ad!!

And then there are these toothpaste ads (along with my answers to them, fellow members, think and post more Qs and As),-

1. kya aapke toothpaste me namak hai?
Haan, laal mirch aur garam masala bhi hai, Chahiye?

2. Kya aapko malum hai, appke munh me germs hain?
Munh me germs nahi toh kya haathi milega?

3. Ghar me xpert nahi ha kya? (madhuri dixit with dishwash soap)
Hota toh tujhe (bai ko) kyun bulate?

4. Hamara daanton ki raksha kaun karta hai?
Beta, koi aur nahi aata, khud kulla datun karo

Then there is the Alpenlibe advt where Kajol is playing a monkey and monkeys are playing humans. We should ban the person who was creator of this advt.Personally i think Kajol plays the role really well. You know how it is to go in to the skin of the character. Perfect.

Then se see SAIF ( who is so stupid in those paint advts and those vest advts) askings us asking ‘Have I made it large?’ ‘Have I made it large?’! If you itself don’t know means how others will know? Go and ask Bebo!

Boss first of all you tell what product you are selling?  How such stupid ads are getting approval itself I don’t understand!

I can only think of one explanation only for all of this: The ad guy must be some fellow from B-School with initials in its name. Ditto for the client guy. Both these fellows are smoking up some banned substance. One fellow says some nonsense concept for ad. The other fellow thinks it is brilliant. That’s all.

What you think of us? That we will watch whatever you put is it?

But we are watching only. What to do? That only is the problem.

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