Why LinkedIn was bought by Microsoft

microsoft-linkedinMicrosoftand LinkedIn sure have a lot of synergies.

Let me put forth some of the ways MS can leverage LinkedIn

1. Business Intelligence- MS can use LinkedIn’s rich 433 million data (although only 105 million are actual active users) for its’ CRM viz. MS Dynamics. A Dynamics user can now pull up LinkedIn information of his customers on the fly.

2. Microsoft products integration – It has 1.2 billion MS Office users.

a) LinkedIn profiles can now be integrated in MS Outlook email client. The next time you are emailing some one, you would be briefed shortly about the person’s professional profile. No need to lookup the person separately on LinkedIn.

b) LinkedIn news feed can now show articles based on the project you are working on; since you are connected to MS Office suite ( Word, Excel, Powerpoint, Project) or Office 365

c) MS Office can suggest an industry expert to connect with via LinkedIn to help with a task you are currently working on or suggest to enroll you for a Lynda online training course (Lynda was with LinkedIn).

Needless to say, through this acquisition new opportunities will be created for monetization through individual and organization subscriptions and targeted advertising as well



You Know You Grew Up in India in the 80’s and 90’s when…


Those golden days..
1) You know the words to ‘In-pin-safety-pin’ and ‘akkad-bakkad’ by heart
2) Cricket is almost a religion for you, and you idolize at least one of Rahul Dravid/Sachin Tendulkar/Saurav Ganguly
3) You have read at least some Chacha Chaudhary or Tinkle comics.
4) You’ve watched Shaktimaan on TV at least once in your life. And you can immediately recognize the character when you see him.
5) You have some ‘NRI’ relatives.
6) You couldn’t wait for it to be December so you could have the Toblerone chocolates your NRI relatives brought you
7) You watched Cartoon Network, and then the late night movies on TNT that came after Cartoon Network ended.
TV watching consumed 80% of our time….
8) You watched corny dubbed versions of Small Wonder, Silver Spoon, and I Dream of Jeanie
9) You were THRILLED when McDonald’s opened in your neighborhood (or even eight kilometers away)
10) A visit to Pizza Hut used to mean a special treat
11) You have seen Kuch Kuch Hota Hai and Hum Aapke Hain Kaun at least 5 times each
12) You still remember the theme song of Hum Paanch. (Hum Paanch, Pam Pam Pam Paanch!)
13) You have played hours upon hour of running and catching, chor-police, lagori, saankli, ‘Doctor, doctor, help us!’, ‘Lock and key’
14) You have seen girls play ‘Amina Super Sina’ more times than you can remember. (And you still don’t know what it means!)
15) Dog ‘in’ the bone was your favorite co-ed game.
16) Much of your free time in school was spent playing UNO.
17) You collected trump cards of wrestlers, cricketers, and airplanes, and did not quite understand why your younger siblings were obsessed with Pokemon and the other Japanese trends that followed.
18) Your summer vacations were often synonymous with visiting your grandparents or cousins
19) Your parents, at some point, told you ‘Dark Room’ was a bad game to play. But you still loved playing it.
20) Bole mere lips, I love uncle Chips!
21) You know the song ‘Made in India’ by Alisha Chinai
22) You have seen many many many episodes of ‘Antakshari’ on Zee TV and know the only thing constant in the show is Annu Kapoor.
23) Many evenings have been spent watching little kids gyrate vulgarly on Boogie Woogie on Sony.
24) You were the coolest thing in class if you had a computer in your house while it was still the 90s.
25) You learnt LOGO and BASIC in school!
26) You couldn’t wait to start 4th standard so you could start writing with PENS instead of with pencils!
27) You often used terms and phrases like ‘two-say’, ‘same to you, back to you, with no returns’, and ‘shame shame, puppy shame, all the donkeys know your name.’
28) You most probably saw Dilwale Dulhaniya Le Jayenge at the cinema at least once. You also fantasized about singing songs in mustard fields as in the movie.
29) You have seen David Dhawan and Govinda movies and laughed at them.
31) You have said ‘haw’ or ‘yuck’ when you saw people kissing in English movies. (nowadays kids are used to it!)
30) Titanic was your FIRST favourite english movie.
31) You thought seeing English movies and speaking English made you the coolest thing ever.
32) You remember the Gujarat earthquake very clearly and could possibly tell everyone EXACTLY what you were doing when the earthquake occurred (yes, this happened in 2001, January 26, 2001, to be exact — but this group is about the things that Indian kids that GREW UP in the 90s remember and identify with).
33) Barbies for girls, and GI Joes for boys were the ultimate status symbols. You just wanted more more more and more. And how can I forget Hot Wheels, for both boys and girls?
34) You thought ‘imported’ clothes were definitely way better than ‘made in India’ clothes (never mind that a lot of clothes brought from overseas by NRI relatives were actually made in India, before ‘Made in China’ started appearing on EVERY existing thing)
35) “Jungle Jungle Baat Chali Hai Pata Chala Hai! Chaddi Pehen Ke Phool Khila Hai Phool Khila Hai!” You watched “The Jungle Book” every Sunday morning at 9.a.m” and just loved mowgli, bhalu and bagheera. A few years later, you watched Disney Hour, which had cartoons like Aladdin, Gummy Bears, Tail Spin, Uncle Scrooge!
36) At some point or other, cool was your favourite, and therefore, most overused word.
37) Captain Planet was your first introduction to environmental consciousness.
38) You have tried to convince people around you to not burst crackers on Diwali, and then gone straight back home and burst them yourself.
39) You have had endless packets of Parle Gluco G biscuits, and of Brittania Little Hearts biscuits.
40) You loved licking off the cream from the centre of Bourbon biscuits.
41) There were no Nike, Reebok, Adidas, Puma- Bata and Liberty was the way to go for your sports shoes.
42) You have probably consumed more Frooti in your lifetime than there is oil in Iraq.
Fresh ‘n’ juicy…Mango frooti

43) You watched Baywatch on Star World when nobody was home even though (or because) your parents said you shouldn’t watch it.
44) You bought packets of potato chips for the specific purpose of collecting Tazos. And you had Tazos depicting everyone from Confucius to Daffy Duck to Daffy Duck dressed as Confucius.
45) For the longest time, the Maruti 800, the Premier Padmini, THE Fiat, and THE Ambassador were the only cars you saw on the road, and the Contessa was cool because it was bigger.
46) You would literally jump up in excitement if you ever chanced upon an imported car (Oh my gosh, is that really a MERCEDES?)!
47) You spent a good part of 1998 drooling over the Hyundai Santro and the Daewoo Matiz , debating which one was better.
48) You used to Fuzen gum. You also chewed Big (big) Babool and/or Boom Boom Boomer chewing gum. They were bright pink and disgusting tasting, but you loved them for the temporary tattoos.
49) Talking of temporary tattoos, you sometimes had contests with your classmates about who had more tattoos on their arm, leg, knee, hand, forehead, wherever.
50) You thought Mario and Contra were the coolest things ever invented, especially if you were a boy.
51) You knew that having the latest Hero or Atlas bicycle would make you the coolest kid on the block.
52) You can imitate Sushmita Sen’s winning gasp to perfection.
53) You have, at some point of time, worn GAP clothes (real or fake) like SRK in KKHH.
54) Seemingly senseless acronyms like SRK, DDLJ, DTPH, KKHH actually make sense to you..
55) You have at some point debated who was more beautiful- Aishwarya or Sushmita.
56) Baskin Robbins ice-cream was THE thing to have!
57) You know what Campa Cola is. And you also knew that Coca Cola was THE drink.
58) You would watch WWF keenly every evening/afternoon and loved Bret Hart “Hitman”! really thought Undertaker had seven lives and he made an “actual” appearance in the Akshay Kumar- starrer Khiladiyon ka Khiladi.

WWF superstar Hitman

59) When all backpacks (or ’schoolbags’) and water bottles and tiffin boxes had strange cartoon characters that were hybrid versions of seven or eight different characters, and you still bought them, because a green man wih a water pistol, boots, a jet-pack, Johnny bravo hair, a rajasthani mustache, gloves, and underwear (long johns) over his pants, called ‘Mr. X’ was OBVIOUSLY a status symbol.
60) You remember the Nirma tikia jingle.
61) You remember the Nirma girl.
62) You remember the ‘doodh doodh piyo glass full doodh’ ad and also the ‘laal kaala peela, gulabi hara neela classic hai badia bristles wala’ and ‘roz khao ande’ ads.
63) You grew up reading, if you read at all, some or all of Nancy Drews, Enid Blyton books, Hardy Boys, Babysitters Club, Animorphs, Goosebumps, Sweet Valley series, Judy Blumes, and Tintin, or Archie comics. Because naturally, reading foreign authors made you much cooler than reading Tinkle.
64) Towards the late 90s (1998-99) at least some of us started our Harry Potter obsessions!
65) You absolutely HAD to go to Essel World if you were with cousins! “Essel World mein rahoonga main, ghar nahin nahin jaaonga main!” (I never went but always dreamed of going there!)
66) You watched the Bournvita Quiz contest on TV pretty religiously. The smarter ones amongst you actually took part in it and had your entire school and your entire extended families watch you on it!
67) Maggi 2 Minute Noodles = ultimate snack (and tiffin, lunch, dinner)!
68) If you grew up in the early 90s, you recall the nation’s obsession with Mahabharata on TV
69) In the later 90s, you religiously followed Hip Hip Hooray on Zee. Maybe Just Mohabbat on Sony too
70) You remember parzan dastur sayin “JALEBI!!!!” in the Dhara Ad
71) You eagerly awaited Friendship Day, so you could give friendship bands to all your friends, and get bands from them in return. Then, of course, those with the most bands loved to show them off.
72) Backstreet Boys’ “Quit Playing Games” was one of the first english songs that you LOVED!
73) Andaz Apna Apna is and most probably will always be your favourite comedy flick!! “Aila Jhakaas!!!”
74) Cordless phones were uber-cool.
75) You know what Name, Place, Animal, Thing is!
76) This list made you smile.


Will the World Really End on December 21, 2012?

World Ending theories:

In 2012, the world shall witness a fight to finish between Christianity and Islamic Dharma… 1200 million people are expected to perish! A full-scale nuclear war… the third world war shall announce the end of the present era!

The massive nuclear explosions would cause a slight tilt in the rotation of Mother Earth. Unbearable global warming, melting of icecaps, massive floods, earthquakes, sea waters rising by 10 to 12 feet, waves as high as 1000 feet would be witnessed all over! Nothing would result on its own… all is the result of mass karma practiced by 6500 million people existing on Mother Earth!

December 21st, 2012 has been part of not only the Mayan calender, but also the Tibetin, Egyptian, and Chinese calendars. This is not a doomsday theory, but a reality caused by a natural cyclic event that we just happen to be living through. The natural frequency of the earth is increasing steadily and has been for the last 2000 years, (50% higher then it was 1500 years ago). Why? This is something I nor anyone else will be able to explain. Some things just are not meant to be understood, they just are. It has already been noted within the scientific and shamanistic communities that the earth’s magnetic energy is rapidly dropping and will reach a magnetic 0 on or around December 21st, 2012. This is also included in the mentioned calenders. With the decrease in magnetic energy, we find the life force energy increasing, this is only natural as a balance will automatically re-establish itself. As we get closer to December 2012, a series of spontaneous awakenings and leaps in consciousness will take place in the human realm of awareness.

I have been so enthralled with the concept of this date and the more I research it the more I find that there are so many things tied to this date. You have the Earth’s alignment with the galactic equator, which no one knows for sure if it will have an impact. 2012 is the next solar flare cycle which poses the potential to mess with our magnetic field and satellites to name a very few. Just recently stories are emerging about the tremendous numbers of vanishing honey bees. Billions upon billions of bees, reduced anywhere from 40-80% in certain parts of the US and Europe. These bees are vital to the pollination of our crops. How does this tie to 2012? Albert Einstein was once quoted as saying, “If the bee disappeared off the surface of the globe, then man would only have 4 years of life left.” Look it up. I couldn’t believe it when I read it. At the rate they’re disappearing, should they vanish in 2008, 4 year would be…you guessed it master mathematician, 2012. These are but a small handful of the scenarios that we are faced with in addition to the many listed above. If you believe in the Book of Revelation, the signs of the end times are more prevalent now than ever before. As we approach the thousand year age of Aquarius, this falls right in line with the tribulation and the good vs. evil battle that will end with…a thousand years of peace. If one theory fails there are several backing them up. I truly believe we are in the midst of the end of the world “AS WE KNOW IT,” which isn’t to say we are doomed to annihilation.

I too had a tremendous fear of this date and it began to eat away at me. In some regards it is still very unnerving not knowing what’s ahead. The fact is, what will happen will happen. Live your best, do what’s right, and in the end, right should come to you.

“Hello..It’s kshitija calling..”

The day had a very lazy start, was outta bed around 11 in the morning but was quite lazy to go hunting for grub.. made a couple of futile attempts but on each occasion my relatively high inertia persuaded me to stay indoors… so I jus decided to stay in my room till 12.30 and then head to college for lunch.(free food from dabbas ”u know..)

Was tryin to browse the net on my lappy in  my room while cursing myself for choosing bsnl net connection( connection drop frequecny:- 87 %)  when my cell rang.. was a bit surprised that somebody was tryin to reach me on my private mobile and not my  general mobile.. it was even more stranger cuz the only people who reached me this way were the close ones in college and most of those had packed off for their homes the night before, following the end of the trimester 3 exams and were heading for Summers.. a bit confused I answered the call.. a very strange voice on the other end quipped “Hi Avi, How are you doing?”. Me still confused replied, “I’m doing good, who’s this?” and it did sound a bit strange when I heard “It’s Kshitija calling from Delhi!”. Why would somebody who’s never called me from Pune now call me from Delhi!!

I’ve never been gud at recognizing voices on the phone and it gets even worse when I’m speaking to a person for the first time, but kshitu’s voice on the phone was a bit of a turn off to say the least. I said to myself ‘How could somebody who sounds so good in person have such a squeaky voice on the fone!’ Nevertheless, she said that she was getting bored in the new place and just decided to gimme a buzz and was about to hang up asking me to call her later. Just then I realised I didnt have a number to call her on and asked for her if this was her mobile no, but she was a bit zapped at this request and did sound a bit ‘off-guard’ and hung up sayin ‘Nope..this is not my number..I dont remember my number, maybe you could get it from Suhas!’

I got back to my lappy, thinking it really was a bit strange for someone who remembers my mobile number to not remember her own mobile number! About 15 mins later my ‘not-so-perfect’ afternoon was disturbed yet again and this time it was somebody knocking at my door. As soon as I opened the door I got the answer to why kshitu’s voice sounded the way it did and why she did not remember her own mobile number.. the answer was all of 5 feet 5 inches tall standing at my door – Siddhu. As soon as I saw him, I knew beyond a touch of doubt that it was he who’d tried to pull a fast one on me. But he continued with his all-too-innocent look pretending to be absolutely clueless about what I was talking, but after a few mins he did confess the call he’d made from his new cell number and we both exploded into peals of laughter.

By then it was around 12.30 and the two of us headed out for college and as we were approaching the parking lot, I thanked God that it was siddhu and not kshitu who was sounding so squeaky on the fone… and coincidentally as I type this I get a call from kshitu and this time it really is from Delhi and after having spoken to her on the phone for the first time, I am quite relieved to say that she not only sounds gud in person but also really does sound just as gud on the phone as well 🙂


How does Google make money?

Recently Google held a press day, which has been widely covered by MSM, bloggers and others. There exists reams and reams of data on Google from non-Googlers to find out more about this great little start-up that has become increasingly tight-lipped on many things. We know all kinds of fluff data about Google, but that is it…

The LA Times in an article titled The One Bit of Google Withholds: How it Works (May 22, 2006) makes some interesting points. This is what it says/asks:

“Google’s unwillingness to disclose little more than the legally required basics of how it does what it does — and where it’s headed — has left advertisers puzzled, partners confused, competitors nervous and investors frustrated… All search companies are secretive. But as the largest and most idiosyncratic, Google has drawn the most scrutiny…So Google has kept its ranking formula — which the company says includes more than 200 signals — more secret than the recipe for Coca-Cola….All that depends on imponderably complex mathematical formulas, a sophisticated accounting system, an aloof corporate culture and a growth strategy secret to all but the upper echelon of the company — making Google one of the most mysterious companies of this century or last.”

I guess the pressure is mounting on Google to become more transparent, and as the LA Times article points out people  want to know on how it made over $6 billion in revenue last year.

What do you say?

Angelina + Brad + Autorickshaw + PR

Who knew that the Monday evening TV news will be filled with the Angelina and Brad rickshaw chase? Or the snafu/scuffle that a photographer got into at the hotel with Angelina’s bodyguard?

Extra Extra, Access Hollywood, Entertainment Tonight ran the story, the local evening news folks talked about it….I found the story in every channel.  I suspect it was the second hottest news after the Google acquisition of YouTube.

If you have not seen the famous couple’s ride in the autorickshaw here are a couple of places where you can see them. Here is Brad peeking out of the auto, here is the couple smiling …notice the guy in the green shirt and blue jeans  astride a motorbike? Now, that is the person who will have really interesting stories about this whole auto chase. I bet you that will be one of his all time favorite stories.

Can you believe that there are over 500 news items on Angelina and Brad in India? You can Google it. I kind of feel bad for these folks here….they probably had no clue of what to expect. They probably thought it might be like Nambibia where they were able to cordon off  the hoi polloi. Not so in India folks. We love our movie stars…why, we even have temples built for them (Khushboo and NTR). The word darshan comes to mind…just a jhalak (a peek, a glimpse), a darshan (a sighting) will do.

The hotel they are staying is not tucked away in some remote corner of Pune.  It is on a pretty well-travelled road and you simply can’t miss the hotel when you drive into Pune.

I guess we have not heard the last of Angelina and Brad’s joyride in Pune. Who knows maybe somebody will espy them at the famous Poonawalla ranch? My bet is that we will see some pictures of the couple celebrating Diwali that is just round the corner. The bursting of crackers, the diyas etc. might just be the kind of thing that this family might enjoy….I wonder if they will catch a Hindi film…you know what I won’t be surprised if they do… Don? What do you think? Any ideas?

Up ↑