Why LinkedIn was bought by Microsoft

microsoft-linkedinMicrosoftand LinkedIn sure have a lot of synergies.

Let me put forth some of the ways MS can leverage LinkedIn

1. Business Intelligence- MS can use LinkedIn’s rich 433 million data (although only 105 million are actual active users) for its’ CRM viz. MS Dynamics. A Dynamics user can now pull up LinkedIn information of his customers on the fly.

2. Microsoft products integration – It has 1.2 billion MS Office users.

a) LinkedIn profiles can now be integrated in MS Outlook email client. The next time you are emailing some one, you would be briefed shortly about the person’s professional profile. No need to lookup the person separately on LinkedIn.

b) LinkedIn news feed can now show articles based on the project you are working on; since you are connected to MS Office suite ( Word, Excel, Powerpoint, Project) or Office 365

c) MS Office can suggest an industry expert to connect with via LinkedIn to help with a task you are currently working on or suggest to enroll you for a Lynda online training course (Lynda was with LinkedIn).

Needless to say, through this acquisition new opportunities will be created for monetization through individual and organization subscriptions and targeted advertising as well


How companies make you change your buying preference: The Decoy effect


Do you think you have got a bargain by buying that large size when what you actually needed was the smaller size?

Well, you have been tricked. Need to know how?. Read on.

This is what is known as the ‘Decoy effect’ –Decoy effect is a phenomenon whereby the consumers have specific shift in the two options when they are presented with another option. 

It’s how marketers take advantage of comparison done by shoppers. When you have three options, the decoy effect makes something that’s not a bargain looks like a bargain.

Decoy effect is

  • a psychological technique
  • used extensively by companies in pricing

Marketing companies use it to

  • Take advantage of the loopholes in our brain
  • Push their product
  • Sell the product they really want to

The concept of decoys is closely related to “relativity”. Past research suggests that our brain works well when we are in a position to compare. There is often a conflict in the minds of the consumers regarding the choice of alternatives. Adding a third alternative which is superior to the competitor brand but not that of the target, increases the preference of the target brand. This third alternative is termed as ‘“Decoy”


For instance, in the above image in the circles in the middle are the same size, but appear bigger when placed within the smaller circles on the left, and smaller when placed within larger circles on the right

popcorn buckets 001

A classic example is of a popcorn cup that you buy while enjoying a movie in a cinema hall / theater.

Let’ say the price is something like this:-

Original prices (pre decoy)

Small Popcorn ……… Rs. 49

Large Popcorn ……… Rs. 119

What would you buy? . Mostly everyone will go for the Small popcorn considering the large one as expensive.

Now after employing decoy effect, a median size “medium” was introduced (its sole purpose being a tool for comparison – that is, a decoy)

Revised prices ( post decoy)

Small Popcorn ……… Rs. 49

Medium Popcorn ……… Rs. 109

Large Popcorn ……… Rs. 119

Now, which one will you buy?? Most people will NOW go for the Large popcorn!

Why? because it’s just 10 Rs.more than the Medium Popcorn and you are getting a LARGE one at that price.


Apple uses this strategy brilliantly to market it’s iPhone

  • 16 GB version of Apple iPhone 6 Plus ….Rs 62,500
  • 64 GB version of Apple iPhone 6 Plus ….Rs 71,500
  • 128 GB version of Apple iPhone 6 Plus ….Rs 80,500

Which iPhone will you buy??

It has been seen that the 128 GB iPhones have often been the first to sell out at launch. Some of that might reflect a genuine need for lots of media storage, but some of it reflects the decoy effect: people figure that the extra memory on the 128 GB model is a bargain, compared to the different between the 16 GB and 64 GB models.

In practice, I bet Apple is not paying anywhere near that amount for the extra storage — but it is successfully persuading more people to buy a Rs. 80,000 phone rather than a Rs 60,000,one.

Some of the places you will get to see this effect are-

1. Burger price at Mc Donald’s / Wrap prices at Faasos Rolls

2.  Any subscription plans eg:- Times magazine, Economist magazine, etc.

3. Online plan subscriptions eg:- Matrimonial sites ( Shaadi, Jeevansaathi, etc), e-learning sites

Now, having learnt all this and taken for a ride by the marketers ( all until now), can we overcome this decoy effect?

The decoy effect is pretty tough to get around, but it’s not impossible. Of course, your brain corrupts your shopping choices in all kinds of ways, so even if you beat out the decoy effect you’ll probably be taken advantage of elsewhere.

But as a smart shopper, you can definitely try.

First, focus on shopping per unit. In other words, convert everything to how much it costs per unit. If you’re buying a bag of chocolates, convert everything to the cost per chocolate.

If you’re buying a car, figure out the cost of the fuel efficiency and of each kilometer that you can expect to own the car.

Unfortunately, basing things entirely on price per unit still leaves you susceptible to the decoy effect. That’s why you also need to figure out, in advance, how many units you actually need. In other words, if you’re buying a bag of chocolates, how many chocolates will you actually need or eat ?

Using these two figures together – the cost per unit and the maximum number of units you need – you can asses correctly which item is the best buy for you. There can be lots of decoys on the market, but if you’re focused on maximizing the cost per unit up to the number of units you actually need, decoys won’t matter. You’ll always get the best bargain to suit your needs!

Sonu Nigam Live in Concert at Pune

Sonu Nigam enthralled the audience on 11th September 2014 at Ganesh Kala Krida Manch , Pune on the occasion of  Dajikaka Gadgil Centenary Celebration with a LIVE musical concert.

The event was also graced by Bollywood hearth throb Madhuri Dixit Nene (Brand Ambassador -PNG)

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Here is the list of songs that had the audience grooving..

  • Shukran Allah
  • Deewana
  • Yeh Dil ( Pardes)
  • Sandese aate hai ( Border)
  • Mai agar kahoo tumsa haseen ( Om Shanti Om)
  • Kal ho na ho
  • Zoobie Doobie ( 3 Idiots)
  • Tik Tik vajte dokyat ( Duniyadari)
  • Hirwa Nisarga ha ( Navra maza navsacha)
  • Saathiya ( Title song – Saathiya)
  • Mujko pehchan lo mai hu Don ( Don)
  • Tuje lage na najariya – Bhijuriya
  • Phir milenge chalte chalte (Rab ne bana di jodi)
  • Abhi mujh me kahi (Agneepath)
  • Nach le ve ( Tara rum pum)
  • Mahi Ve ( Kal ho na ho)
  • Aaja Soniye ( mujse shaadi karogi)
  • Aaj ki raat ( Don)
  • Aal is Well ( 3 idiots)

A big salute to the man for his unending energy , enthusiasm and passion. Truly, a master entertainer!!!!


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44 Things you must DO before you turn 28 Year Old

Keep Calm
Keep Calm

1. For the love of your own life, Don’t smoke. If you’re already smoking. Quit. The excuse that work stress made you do it, is not worth it.

2. Get exercise to be part of your daily routine.

3. Focus on quality not quantity

4. Food/Beverages: Learn, experiment, try out, taste all different types of foods. You eat 3 times a day if not more. Everyone on Earth follows the same routine, get to know food and you can break the ice in so many situations. Besides, its very tasty!

5. Cooking. Learn it. Its fun. You will get to enjoy food more and the company that comes with it.

6. Learn about Finances. Even if it might be boring, learn about finances. You must be able to calculate your own tax and pay your Income tax returns. To make money, you need to understand money, unless you  are very lucky (which very few people are .

7. Start saving. Get into the habit of tucking a few Rupees every week. Try to build up savings for a rainy day. Remember, Inflation and Time Value of Money are greatly going to affect your quality of life in the future. If you do not know about either ‘Inflation’ or ‘Time Value of Money’ , Refer point no. 6

8. Invest in property. As early as you can. Property in the long run, will always give you a profit. Besides, you never know if you could afford that 2BHK in the future you have been eyeing for a long time.

9. Don’t get caught up in self-pity

10. Be Happy in whatever you do. If you’re not, why push yourself through it (be it life, work, personal relationships, hobbies, etc.)

11. Read. Read as much as you can, especially History and People. So many things will make sense to you.

12. Love the Outdoors. The more you are out and away from your desk, the greater the chance of enjoying life and meeting up with people (accidentally and/or by choice).

13. Dress/Attire. Learn to dress well. It pays back in multiples in life.

14. Frugality. Learn it early enough in life. You’ll thank yourself later on in life.

15. Management: Learn and read up as much as you can about being a Manager, Management Techniques, etc. Even if they may not be applicable to you right away.

16. Deliver on your word. For your word is worth more than your weight in gold.

17. A long time from now will be now really soon.

18. Reading about science is much more fun than I thought.

19. Make sure you are doing the things you want to do, because at a later age you might not be able to do it any more.

20. If you are unhappy about your job, try to find a better one. You’re going to spend a lot of time at work.

21. Make sure you can be happy on your own, your relationship might not last. And if you are happy on your own, you will have more fun together.

22. Don’t care about what people say. Do care about what friends say.

23. You can take more life risks now than you probably ever will be able to again. Your whole life is still ahead of you, and most of the life choices you’ll make at this stage aren’t necessarily permanent.

24. No opportunity is worth being taken advantage of.

25. It’s totally cool to go back to studies/ college/ university if you need to. There’s no shame at all in picking up new skills.

26. Spend at least a year living and working in a foreign country. It’ll change the way you look at everything.

27. Money does actually matter, sadly. Try and have some kind of cushion: it’ll come in handy if things go wrong, but it’ll also come in handy for experiments.

28. Read every contract before you sign it, and always think about what it means in the worst case scenario. (Seriously.)

29. Find happiness within yourself, not from other people, and certainly not from things. Unhappiness leads to terrible choices.
Related: know that your own value is no less than anybody else’s (but, conversely, isn’t more than anybody else’s, either).

30. Keep your body healthy. It might seem indestructible now, but it won’t, sooner than you think.

31. Don’t be tied down by cultural norms, traditions or what everyone else is doing. And flatly ignore your fear of missing out.

32. Be impeccable with your word. (I try not even to tell white lies. Sometimes it is hard to tell the absolute truth but I have noticed an improvement in my relationships and a lessening in anxiety since I adopted this rule.)

33. Don’t take anything personally. (The hurtful things people say nearly always have far more to do with their own unhappiness than anything else.)

34. Don’t make assumptions. (Don’t assume you know what someone is thinking or why they’re acting like they are. Ask and you’ll nearly always find out that your assumption was wrong.)

35. Always do your best. (Realizing that your best one one day is not as good as your best on another day.)

36. The best time to take a risk, you can leave a high paying job at this age and try to do something which maybe you will not be able to do later.

37. Instead of just joining a gym, which is more difficult to stick onto, join a sport too, that ways you will be more motivated to take care of your body.

38. If you are planning to start something of your own at this age, you are probably going to fail the first time, but you are probably going to be successful if you stick and work on the aspects you failed at.

39. Don’t be a hedonist. If women, alcohol, gambling or even eating out frequently has become your only tools to happiness then it’s time to change.

40. Sort out the things that pull you. If there are people, past mistakes etc, that are pulling you, making you anxious then it’s time to sort them out and let them go.

41. Don’t judge people by what they say, judge by what they do.

42. Make good friends, the ones who will stick during bad times. And remember not to rely on people for happiness.

43. Health. Take care of your body now and you will have to spend less on fixing it later. Eat healthful food, workout, and stay away from the typical vices – your body will thank you later in life.

44. Be careful who you surround yourself with. Be careful what you choose to close an eye to.

An ‘Andaz Apna Apna’ Addict: Why we still love it

It’s not just a movie. It’s your andaz (style) of living.

17. When you hear the song , “Papa kehte hain bada naam karega” instead ofthis:


Aamir’s ribbon cutting of the lock up scene comes to your mind.


16. You can’t be friends with someone who hasn’t seen the movie. After all, how can you hang out with someone who doesn’t get your Andaz Apna Apna references. Is there even a point in having a friend who doesn’t laugh or complete your Anadaz Apna Apna dialogues?


15. For you Robert & Bhalla are a cuter couple than Robert & Bella


14. When someone talks smack about the movie, you’re genuinely insulted.


13. When someone asks how was your interview, your reply is:

Hona kya tha? Unka ek ek sawal humare do do jawab, sawal ek, jawab do, sawal ek jawab do, sawal jawab, sawal jawab….chup lambi khamoshi.


12. Whenever you ask someone to sit behind you in a two wheeler, you say:

Uncle aap peeche baithiye…par phir main chalounga kaise?


And when someone asks you to sit behind him you say:

Chup kar…neeche utar…godi wale

11. You see bread & omelette and you think of:

Bread ka badshah aur omelet ka rajja BAJAJ…humara bajaj


10. You can’t say “Dil ki baat” without first saying ”Pet ki baat”


9. You own this:


8. Can quote any dialogue from the movie without fumbling, no matter how complex it is.


“Jab tum Prem se milogi, toh Prem ke prem mein prem deewani ho jaogi … meri premika”

7. You’ve watched this movie so much that you honestly believe that Crime Master Gogo is indeed Mogambo’s nephew…. And if people tell you differently, you just laugh at them.


6.  You’ve topped every Andaz Apna Apna quiz. You can even answer the questions like:

Asli Heere Kaunse Bag Mein HainKale, lal aur Hare?


5. When you make a mistake, your explanation is:

Galti se mistake ho gaya


4. You can’t pick one favorite character from the movie. Whether it’s Amar, Prem, Teja- Bajaj, Robert-Bhalla or Crime Master Gogo you love them all. Truly, deeply & unconditionally.


3. You’ve seen the movie more than 10 times & you still laugh uncontrollably.


2. You use these catchphrases in everyday life

Sab Cheez Time To Time Honi Chahiye


Haath Ko Aaya…. Mooh Na Laga


Aakhein Nikal Kar Gotiya Khelta Hoon


Gum Ka Saathi Rum…Par Iski Adat Mat Dalna


Teja Main Hoon Mark Idhar Hai




Crime Master Gogo Naam Hai Mera, Aaya Hoon Kuch Toh Lekar Jaunga


Jitna Tha Sab Laaye Hain…


Do dost ek pyaale mein chai peeyenge isse pyaar badega


Bhabi hogi teri, Shaadi hogi meri


Balki main Toh Kehta Hoon Ki Aap Purush Hi Nahin Hain…Aap Maha Purush Hain…Maha


Baal Kate Bhi Hain Aur Pata Bhi Nahin Chal Raha Hai


And the #1 Symptom of your Andaz Apna Apna Addiction is:

1. You still get into debates over Raveena kaun aur Karishma kaun?



Source:- http://thewordnypmhetdiariess.wordpress.com/




If we go by TV ads, a typical day in the life of Shahrukh Khan would be:

Gets up

Brushes with Pepsodent

Shaves with V-John..

Takes bath with Lux soap, rinses hair with Clinic All clear…

Applies Navratna Oil (Thanda Thanda cool) and rubs Emami Fair and handsome cream on his face…

gets into Lux Cozi

wears his Belmonte / Mayur suitings and Liberty shoes

wears his Tag Heuer & Omega ( one on each wrist)

drinks a cup of Tata tea with Sunfeast biscuits..

picks up his Nokia phone with Airtel connection…

drives in  Hyundai to go to ICICI Bank where he signs cheques with Linc pen..

He then gets home in the evening..

relaxes in his Nerolac painted house..

Has Top Ramen Curry Smoodles while watching movies on his Compaq Presario laptop

Drinks Pepsi / Frooti  to beat the heat

Watches KKR match on Dish TV on his Videocon..

Calls his friends over to have Bag piper / ROYAL STAG ( in case he wants to make it LARGE )

Before that, gives Geetanjali jewellery to Anushka sharma ( oh wait! shouldn’t it be Gauri Khan :O)

and finally has a spoon of Himani Sonachandi  Chyawanprash before going to bed on D-Decor mattress.

A little parcel of happiness

Street Kids

A Study found that two thirds of the world’s hungry live in just seven countries: Bangladesh, China, the Democratic Republic of the Congo (DRC), Ethiopia, India, Indonesia and Pakistan. In India, 210 million people ( 18% of the total population) are undernourished.

“You can find Calcutta anywhere in the world. You only need two eyes to see. Everywhere in the world there are people that are not loved, people that are not wanted nor desired, people that no one will help, people that are pushed away or forgotten. And this is the greatest poverty. “  – Mother Teresa

Our planet produces enough food to feed its more than 960 million undernourished people. The basic cause of global hunger is not underproduction; it is a production and distribution system that treats food as a commodity rather than a human right.

Coming back, Had a family dinner in a good restaurant yesterday. Of course we had a special reason to celebrate@!

In our enthusiasm ,we ordered more than we could eat….. everybody was full to their hearts content.

Settled the bill. excess food…???? somebody said ..hey get it parceled for Tommy at home ( cliched name for a dog, isnt it? but that’s the way it is!)

So we take the parceled dog food,jump in to the car and drive away.

5 mins and we are the traffic signal. arrgh…this signal is taking a lifetime.

Just then, I look to the left on the road side to find… street children everywhere — at every intersection, in every railway station, every tourist spot — 18 million in total across the country.

We now clearly see the  scruffy kids who beg, steal, shine shoes and smear car windows in an effort to make a few rupees.

And then the realization dawns upon me- how lucky i am – to live, to eat, to stay with people i love and people who love me back.

We can all make change, no matter how young, overwhelmed, busy, or broke we might be. Sure, we can’t all go out an start our own orphanages right now — but for starters, we can do small things like this. Like donating your old school dress, shoes, clothes you find you won’t be wearing anyway, food if possible.

Doing simple acts of kindness not only makes you feel all warm and fuzzy, it helps others to feel worthy. It also motivates them to want to pay it forward.

So when are you giving some one a little parcel of happiness ?

A Thousand Splendid Suns

1000splendind suns

The title of the novel is taken from a line from a seventeenth-century poem called “Kabul,” written by the Persian poet Saib-e-Tabrizi

One could not count the moons that shimmer on her roofs,

Or the thousand splendid suns that hide behind her walls.

Laila’s father  quotes these lines as the family is about to leave the war-wracked city of Kabul to another land. Through the imagery of suns and moons, the lines evoke a feeling of timelessness and a connection to the mythology of ancient Persia, as well as a heavenly beauty that stands in poignant contrast with the rubble and blood of the city at war.

The moons and suns may be interpreted as the citizens of Kabul, with the male head of each household represented by a shimmering moon on its roof.

The reference to “a thousand splendid suns that hide behind her walls” likely refers to the women of Kabul, glowing beauties cloistered in hearth and home, tantalizingly hidden from the outside world but nonetheless providing vital life-giving warmth to Afghan society. The powerful image of women as “splendid suns” ties in with the author’s theme of women’s strength and importance to the  Afghan society.